ShiftintoWinter.ca provides free tips and resources on how to stay safe in different driving conditions
Richmond, B.C., September 30, 2019 – The chance of being injured or killed in a motor vehicle crash in British Columbia increases dramatically in winter. That’s why the Winter Driving Safety Alliance is reminding motorists and employers to plan ahead and drive safely in winter conditions.
On average, each year in B.C., the number of casualty crashes due to driving too fast for the
conditions increases to about 236 crashes in December from about 126 in October – an 87 per cent increase (Crashes reported by police 2014 – 2018). For those who drive for work, about a third of all work-related crashes resulting in injury and time-loss claims occur in November, December and
To get the drive safely message out, the Alliance is launching its 11th annual Shift into Winter
campaign. The launch coincides with the law requiring passenger vehicles driving on designated
highways in B.C. to have four matched winter tires (three-peaked mountain and snowflake, or mud and snow) with at least 3.5 mm of tread depth starting on October 1, while commercial vehicles must be equipped with chains.
The Shift into Winter campaign includes a website – ShiftintoWinter.ca – that provides information for motorists and employers on how to stay safe on the road this winter, whether they are driving for work or pleasure. To promote the campaign and website resources, the Alliance is running a series of ads in newspapers and magazines, on transit buses and radio, and through social media.
Winter means different things in different parts of the province. From rain and fog in the south, to snow and ice in the north. Winter conditions – such as colder temperatures, rain, snow, black ice, reduced visibility and fewer daylight hours – can present serious hazards for all drivers, professional and
The Winter Driving Safety Alliance offers the following tips for motorists:
- Install a set of four matched winter tires.
- Give your vehicle a pre-season maintenance check-up.
- Keep an emergency kit in your vehicle.
- Conditions change, so be prepared and plan ahead:
o Check current road and weather conditions on DriveBC.ca – If possible, postpone your
plans and avoid driving when road and weather conditions are poor.
o Plan your route ahead of time – Tell someone where you’re going and when you expect
to arrive and avoid any roads that may become dangerous during bad weather
- Slow down – The posted speed limit is the maximum speed under ideal driving conditions. If
inclement weather hits, slow down and drive with extra care.
- Maintain a safe following distance – Look ahead and keep at least four seconds of distance
between you and the vehicle in front.
- Invest in winter driving training – Learn how to brake safely, get out of a skid, and how your car handles in winter weather.
More tips for motorists on how to prepare themselves and their vehicles can be found on
Employers have a legal responsibility to ensure the health and safety of their employees who drive for work, regardless of whether they drive a company-owned or personal vehicle. ShiftIntoWinter.ca provides information and resources that can help reduce the risks employees face when driving during winter. For employers and supervisors there is a winter driving safety online course, and an employer toolkit that includes policy and procedures templates and more. For drivers, there are resources how to prepare your vehicle and yourself for winter driving and an online quiz to test your knowledge.
Hon. Harry Bains, Minister of Labour
“Winter conditions can be hazardous and challenging for everyone on B.C.’s roads, including those who drive for work. Employers and supervisors have a responsibility to ensure the health and safety of their employees at the workplace, which includes when they are behind the wheel. So please – shift into winter!”
- Click here for a video message from the Minister.
Hon. Claire Trevena, Minister of Transportation and Infrastructure
“Winter is on its way and I urge people to make sure they use good winter tires, slow down when driving in winter conditions, and plan ahead by checking DriveBC. Conditions can change quickly on B.C. highways, especially for drivers leaving the Lower Mainland for more mountainous terrain. We want everyone to drive safely and get home to their families this winter.”
- Click here for a video message from the Minister.
Lindsay Matthews, Vice-President of Public Affairs and Driver Licensing, ICBC
“We’re pleased to be part of the Winter Driving Safety Alliance and help drivers prepare for winter driving in B.C. When severe winter weather hits, consider alternatives if available where you live – take public transit or a taxi, carpool with a confident driver whose vehicle is equipped for the conditions, work from home, or at least wait until the road crews have cleared major roads. Sometimes the best option is to leave the car at home.”
Al Johnson, Vice-President, Prevention Services, WorkSafeBC
“The Shift into Winter campaign reminds all of us who travel on B.C. roads for work – whether they are paved highways or secondary forestry roads – to be prepared, and to adjust your driving to the conditions. You need to have a plan to anticipate snow, ice, rain or fog regardless of where you live and as conditions change, so should your speed. Employers need to ensure the health and safety of their workers when they drive for work.”
About the Winter Driving Safety Alliance
The Shift into Winter campaign is a joint, provincial initiative led by the Winter Driving Safety Alliance – a group of about 20 organizations committed to working together to improve safe winter driving behaviours and practices in BC. Members include Ambulance Paramedics of B.C. (CUPE 873), Automotive Retailers Association, BCAA, BC Forest Safety Council, BC Road Builders and Heavy Construction Association, BC Trucking Association, City of Prince George, Concrete BC, Government of BC, Insurance Corporation of BC, Justice Institute of British Columbia, Kal Tire, Mainroad Group, RCMP, SafetyDriven, Tiger Calcium, Tire and Rubber Association of Canada, Wilson M Beck Insurance Group, and WorkSafeBC.
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For more information:
Sr. Manager Government & Media Relations
Media Line: 604.276.5157
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